Ford Motor Company.  Ford Motor Company is Pleased to Announce the Birth of the Edsel, Newest Member of the Ford Family of Fine Cars.  Ford Motor Company,  [1957?].

Early advertisement in form of a card, folded horizontally. Issued to introduce the birth of Edsel (the car) to the world. Opens to show important dates in Ford history, and seeks to place this as another important date.  Oblong, 7-1/4" x 5"; Lightly soiled, slight corner wear.  Very Good condition.

A memo by Curt Berrian of Foote, Cone & Belding discusses Ford plans to delay the initial launch using similar birth announcement language (found at Unable to locate another copy of this announcement for sale, institutionally held or even described elsewhere on the Internet.

Ford Motor Company Birth Announcement for Edsel (the car)

SKU: 5295