Chevrolet.  Sleeves Up with Sights Up / New Highs in OPPORTUNITY / New Highs in LEADERSHIP / New Highs in PRODUCT / For '55: A Picture Story of the Chevrolet National Sales Convention at Detroit, Sept. 9, 1954.  Detroit, Michigan: Chevrolet,  1954.

Stapled card covers, black & white photo on front cover with white lettering, Chevrolet logo to rear cover, two panel color centerfold and many black & white photos. Title from cover.  Oblong, 11" x 8-1/2"; 32 pp.  Slight wear to covers including faint creasing to rear cover, internally fine.  Very Good + condition.

Quite scarce - issued in limited numbers for insiders; no institutional copies located via Worldcat..